Gemmell Hand-Tufted Geometric Wool Rug

We proudly present our latest innovation, the Form Collection. Crafted from 100% wool and meticulously hand-tufted, Form represents the epitome of modern design in 2024. This collection is inspired by the rising trend of bold color pops, unique lines, grids, squiggles, and minimalism, seamlessly blending sophistication with an edgy vibe. The Form Collection uses sculpted tufting techniques to bring to life relevant and trend-forward motifs, defining what it means to be chic in 2024. Each piece in this collection is not just a rug but a statement of style, merging form and function effortlessly. Elevate your space with the avant-garde elegance of the Form Collection, and embrace the future of design today.

Beautiful rug and beautiful quality I feel like the colors are slightly different in person. Marjolein. Austin, TX. Sun Feb 22 2026

Background check. Power-loomed from cotton, this area rug showcases an on-trend checkerboard pattern in a punchy red + rust palette. Its durable flatweave style makes it ideal for rolling out in high-traffic spaces – just pair it with a rug pad to prevent shifting.

This rug was not the “safe” neutral I initially thought I should get but I saw it and loved it and just got it. And I’m soooooo glad I did. This took my space from feeling nice but safe to wow and curated and designed. I love this rug!. Damon. New York, NY. Mon May 25 2026

With their hand-tufted construction, these rugs offer an affordable alternative to other handmade constructions while preserving the same natural demeanor and charm. Made with wool in India, it has a medium pile.

High quality, 100% wool. Laid flat upon unrolling. No corners were sticking up. Super fast delivery. Overall great experience. Love the color.. Melissa. TX. Mon Jun 01 2026

This area rug brings a clean, transitional look to your space with its solid hue and thick border. It's hand-loomed from 100% wool, featuring a high-low pile that adds subtle texture and depth underfoot. The canvas backing provides a structured feel, while the stain-resistant fibers make it a practical choice for various areas in your home. This piece creates an inviting foundation that pairs easily with diverse furniture styles. Plus, the plush surface adds a layer of comfort to your indoor space.

Quality rug at a reasonable price.. Bruce. Chicago. Sun Jul 26 2026