Gemmell Hand-Tufted Geometric Wool Rug

We proudly present our latest innovation, the Form Collection. Crafted from 100% wool and meticulously hand-tufted, Form represents the epitome of modern design in 2024. This collection is inspired by the rising trend of bold color pops, unique lines, grids, squiggles, and minimalism, seamlessly blending sophistication with an edgy vibe. The Form Collection uses sculpted tufting techniques to bring to life relevant and trend-forward motifs, defining what it means to be chic in 2024. Each piece in this collection is not just a rug but a statement of style, merging form and function effortlessly. Elevate your space with the avant-garde elegance of the Form Collection, and embrace the future of design today.

I love the rug. But so does my cat. She likes to scratch it. I need a small rug, same color & style, to place where she scratches to protect the bigger rug. But you are sold out.. Joyce. 53110. Tue Aug 18 2026

Background check. Power-loomed from cotton, this area rug showcases an on-trend checkerboard pattern in a punchy red + rust palette. Its durable flatweave style makes it ideal for rolling out in high-traffic spaces – just pair it with a rug pad to prevent shifting.

This rug was not the “safe” neutral I initially thought I should get but I saw it and loved it and just got it. And I’m soooooo glad I did. This took my space from feeling nice but safe to wow and curated and designed. I love this rug!. Damon. New York, NY. Mon May 25 2026

This area rug features crisp geometry and eye-catching movement to define your home underfoot. Crafted from wool, its soft texture adds instant warmth to tile or hardwood surfaces, softening hard floors across your space. The low-profile surface brings cushioning comfort for daily steps while handling high-traffic movement with ease. It pairs effortlessly with existing decor to offer an artful foundation that Grounds any seating area. Plus, it integrates seamlessly into your environment to elevate the entire room's layout.

It’s well made. Just note there are tiny black speckles within the fibers, which is not evident from the photos. It also stinks like a sheep. Need to air it out a lot.. Margaret. Delray Beach, FL. Thu Apr 23 2026

With their hand tufted construction, these rugs offer an affordable alternative to other handmade constructions while preserving the same natural demeanor and charm. Made with Wool in India, and has high pile. Spot clean only.

Happy with quality - it looks nice and feels great under feet. Easy to clean.. Laura. MA. Mon Sep 21 2026