Vivora Ruth Area Rug

Hand-woven with natural jute and sisal fibers, this rug brings the carefree elegance of the coast to your home. Its flatweave design and subtle, natural colors provide a versatile foundation for any space.

Perfect rug for a fun coastal room. Could work in many different spaces with different vibes. Kelly Quinn Design. Miami. Mon Feb 10 2025

This area rug grounds your home with an understated style that ties your layout together. It's hand-loomed from wool, introducing a rich, natural texture and a soft layer directly to your floors. The dense weave offers a grounded foundation that effortlessly anchors surrounding furniture while handling the activity of daily routines. Clean lines and subtle variation bring a balanced, modern presence to your space. Plus, the thick pile adds a cozy, cushioned element underfoot to elevate your indoor space. We recommend pairing this piece with a rug pad to prevent slipping.

Much nicer than in the photos--this is an exception rug using great quality wool, pile and nice linear design.. Theodora. Yellow Springs, OH. Sat Apr 18 2026

This flatweave area rug combines a handwoven texture with a low profile that works well in your living room or entryway. It's crafted from a blend of wool and polyester, providing a balanced feel that stands up to daily use in indoor spaces. The stain-resistant material makes it a practical choice for busy areas of your home where spills might happen. This piece offers a streamlined foundation that allows for easy movement of furniture and doors throughout the day. It also creates a clean, grounded look that stays in place within your existing layout. We recommend pairing this piece with a rug pad to prevent slipping.

The handwoven flat weave area rug by AllModern was exactly as expected. It grounded and defined my living area and made it feel cozy and more like “Home”. The deep and earthy texture of the rug against the soft and rich velvety texture of my lounge chair is absolutely perfect. It feels so good to walk on. I love it and would recommend it. Plus, it’s pet approved. Cathleen. San Bernardino, CA. Mon May 18 2026

The Luna collection brings a bold yet minimal aesthetic to any space with its solid color design and subtle geometric patterns. Handloomed with a lush high-low texture, these rugs offer both visual interest and a soft, inviting feel. The striking colors make a statement while seamlessly blending into modern interiors. Built to withstand high traffic, it's a perfect choice for busy homes looking for a touch of style and comfort.

I love this rug so much I wish I had it in a bigger size! It’s so beautiful. It’s very cozy and brings a lot of warmth to the area. The texture and chanels are a bit challenging to vacuum but not too bad. Overall we love it. Autumn. Condon, OR. Sun Sep 14 2025