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Serano Shag White Area Rug by nuLOOM

$46.99 - $329.99

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List Price: $59.99

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Product Information:

  • 10+ in Stock

Serano Shag White Area Rug —  

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Soft, simple, and soothing, the nuLOOM Serano Shag White Area Rug is a wonderful addition to a contemporary or industrial-inspired space. This white area rug belongs to the Serano collection and is high on style and durability. It is machine-woven from polypropylene and is also not reversible. You should use this area rug with a rug pad to prevent it from slipping and simultaneously protecting the floor from discoloration. This Serano Shag White Area Rug by nuLOOM is available in multiple sizes, so you can choose the perfect one for your home without much hassle. The rug should be spot treated with water and a mild detergent. However, professional cleaning is recommended as the preferred option.


  • Collection: Serano
  • Technique: Tufted
  • Construction: Machine made
  • Material: 100% Polypropylene
  • Origin: Turkey
  • Color: White
  • Latex backing
  • Note: Rug pad recommended

Product Details

  • Technique: Machine woven; Tufted; Shag and flokati
  • Material: Synthetic
  • Reversible: No
  • Rug Pad Needed: Yes
  • Product Care: These rugs can be spot treated with a mild detergent and water, professional cleaning is recommended if necessary.
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Weights & Dimensions

3'2" x 5' Rug Size

  • Overall: 38'' W x 60'' L
  • Overall Product Weight: 12 lb.

4' x 6' Rug Size

  • Overall: 48'' W x 72'' L
  • Overall Product Weight: 18 lb.

5'3" x 7'6" Rug Size

  • Overall: 63'' W x 90'' L
  • Overall Product Weight: 32 lb.

6' x 9' Rug Size

  • Overall: 72'' W x 108'' L
  • Overall Product Weight: 41 lb.

8' x 10' Rug Size

  • Overall: 96'' W x 120'' L
  • Overall Product Weight: 60 lb.

9' x 12' Rug Size

  • Overall: 108'' W x 144'' L
  • Overall Product Weight: 83 lb.

10'6" x 14' Rug Size

  • Overall: 126'' W x 168'' L
  • Overall Product Weight: 111 lb.

Oval 5'3" x 7'6" Rug Size

  • Overall: 63'' W x 90'' L
  • Overall Product Weight: 30 lb.

Round 5'3" Rug Size

  • Overall: 63'' W x 63'' L
  • Overall Product Weight: 21 lb.

Round 8' Rug Size

  • Overall: 96'' W x 96'' L
  • Overall Product Weight: 48 lb.

Square 5'3" Rug Size

  • Overall: 63'' W x 63'' L
  • Overall Product Weight: 21 lb.

Runner 2'8" x 8' Rug Size

  • Overall: 50'' W x 96'' L

Other Dimensions

  • Pile Height: 2 ''


Technique: Machine woven; Tufted; Shag and flokati Material: Synthetic
  • Material Details: Polypropylene
Reversible: No Rug Pad Needed: Yes
Product Care: These rugs can be spot treated with a mild detergent and water, professional cleaning is recommended if necessary. Product Type: Area Rug
Primary Pattern: Solid Primary Color: White
Gender: Neutral Border: Yes
Type of Backing: Latex Outdoor Use: No
Country of Manufacture: Turkey  

About the Manufacturer

nuLOOM believes that floor coverings and art should not be mutually exclusive. Founded with a desire to push boundaries and break the rules of what is expected from an area rug, nuLOOM was created to fill the void between brilliant design and affordability. nuLOOM's creations infuses their expertise in producing high quality floor coverings with passion for nature’s wonders and art. The designs encapsulate the organic beauty of the earth with the fresh and modern palette of today's fashion forward shopper. Innovative animal prints and color combinations in nuLOOM's Earth collection, bold lines and bright tones represented in the Metro collection, and the subtle elegance of the Flur collection are just some of nuLOOM's inspirational home decor pieces.

More About This Product

When you buy a nuLOOM Serano Shag White Area Rug online from AllModern, we make it as easy as possible for you to find out when your product will be delivered. Read customer reviews and common Questions and Answers for nuLOOM Part #: on this page. If you have any questions about your purchase or any other product for sale, our customer service representatives are available to help. Whether you just want to buy a nuLOOM Serano Shag White Area Rug or shop for your entire home, AllModern has all of your design needs covered.
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Protection Plan

Please note: The following plans can be selected upon checkout

5 Year Stains Protection - $48.99*

1 Year Stains Protection - $15.99*

*Plus applicable tax

Enjoy the comfort of premium coverage with a Protection Plan

Frequently Asked Questions

  1. What does this Protection Plan cover?

    This plan covers all accidental stains on your area rug.

  2. Once I’ve purchased a plan, when does my coverage begin?

    Accidental protection coverage begins the day your area rug is delivered.

  3. What isn’t covered by this plan?

    This plan does not cover damages caused by accumulation, improper cleaning, neglect, abuse, or failure to comply with the manufacturer’s warranty. It also does not cover damages caused by natural disasters such as a fire or flooding, or area rugs used in commercial settings.

    See full list of exclusions.
  4. How do I submit a claim?

    You can submit a claim to Uniters on their website or app, or give them a call at the phone number listed on your Protection Plan certificate.

  5. Will I have to pay a deductible?


  6. Can I cancel my plan?

    You can cancel your plan for a full refund within 30 days of purchase. After 30 days, your refund will be prorated. Any previous claims or an administrative fee may be deducted from your refund.

See Plan Terms & Conditions

Shipping & Returns

Expected delivery dates for 20147 Change

Shipping Policy 30-Day Return Policy


Overall Rating


Based on 873 reviews

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5.0 stars

Best. Rug. Ever.

from Ann Arbor, MI on 06/25/2014 – Verified Buyer

Do you have a dog? Buy this rug. A kid that hasn't yet mastered how to get their food directly into their mouth? Buy this rug. I know what you're thinking... why on earth would I buy a white rug if I have a dog or an uncoordinated mini human in my house?! I thought the same thing and, as a result, went through rug after rug when the inevitable accident would leave a messy spot on my area rugs. At first I assumed my trusty spotbot would take care of the messes, but somehow it got rid of both the stain AND the color in the carpet, leaving a nice white blotch. This is officially the only area rug I use in my formal dining room and casual eat in kitchen. If you have a spotbot or a decent carpet cleaner it's virtually indestructible. I. love. this. rug.
3.0 stars

ok rug

from WA on 12/16/2014 – Verified Buyer

Based on all the great reviews, I decided to purchase this rug. It has a nice off white color to it, but you can tell it's cheaply made. I guess that is expected for the price. I've seen much worse quality so that wasn't why I gave it three stars as I did expect a lower quality based on the price I paid. Perhaps I am sensitive to chemicals, but this rug smelled so bad and I've had it in my garage for over a month to "off-gas" it. I can't smell it anymore while in the garage, but when I get close to it I can still smell the chemicals. I am bringing it in the house next week as I bought a thick, non toxic rug pad from eco rug pads made in the US. If there is a noticeable smell I guess I am out a couple hundred dollars. Word of caution: as with so many products these days, be cautious of what goes into our products and perhaps pay a bit more for more environmentally friendly and people friendly products. It's unfortunate we have to worry about what they put in our rugs these days.
5.0 stars


from Pasadena, Maryland on 09/24/2015 – Verified Buyer

I LOVE this rug! Feels great and looks beautiful.
In my opinion, it's more of a soft white than a bright white....which is exactly what I wanted.
It's well worth the price. I couldn't be any happier.
4.0 stars

Good product for the price

from Tennessee on 11/24/2014 – Verified Buyer

The rug looks whiter which is what I wanted. It is not as soft as I would like but, it was cheaper than most so I am okay with that. It looks very nice in my living room, however, it is VERY thin and has a very scratchy backing. You need to buy a thick rug pad to add some cushion and to protect your laminate or hard wood floor from being scratched. Overall, for the price I am happy with it. It looks great and with a thick rug pad it feels great now too.

good value, good size, and looks nice!
VERY thin rug with scratchy back. Must purchase a thick rug pad.
4.0 stars

Just what I wanted

from Midland, TX on 09/16/2014 – Verified Buyer

This rug looks great in our living room. It anchors the leather furniture and provides great texture. As others have mentioned, it does have a very strong chemical smell. Ideally I should have let it air out before putting down and after taking the plastic off. After a few days (one with the door open), I sprayed it with Febreeze and it helped tremendously. A week later, for the most part, the strong smell is gone. I expect it will continue to get better.
4.0 stars

Color is white

from Shallotte, NC on 11/13/2015 – Verified Buyer

When I first opened the rug, I thought it looked very thin. I almost did not want to unroll it. But once it was unrolled and vacuumed, it does not look thin! I am pleasantly surprised. It fluffed up nicely and is comfortable to walk on. I did purchase a rug pad for increased plushness. I have a white headboard on the bed in the room that I put the rug. The color is white as described. Great rug for the price!

Pros: Price, actual color
Cons: None
5.0 stars


from wilmington, NC on 09/22/2014 – Verified Buyer

I am in love with this carpet! It is beautiful and very soft and plush. I see people say its beautiful or happy for the price, you would never know it was so affordable I would have been happy if it were double the price
5.0 stars

Exactly what I wanted!

from North Salt Lake, UT on 09/24/2014 – Verified Buyer

This rug was exactly as described. It is white, in a heavily trafficked area and I am raising two puppies! It looks great. It is lightweight, cleans beautifully, and I am pleased as punch with the fabric used....it is under a breakfast table and every stain has come right out!
5.0 stars

from St. Thomas, VI on 03/13/2016 – Verified Buyer

4.0 stars

from Boston, MA on 08/01/2016 – Verified Buyer

I'm very happy with my rug. I just received it (quickly and without damage!) after a long, well thought out process of combing through reviews and trying to make the best possible decision for the price. Below are a few comments on the reviews vs my experience:

* If you're skeptical about the smell: Don't be. It's nothing unusual, and I've let the rug air out for less than a day and it was good to go.

* If you're skeptical about it being plush/full: It's super plush. I vacuumed it when I received it to fluff it up, and it looks amazing. It also feels really great to walk on, and is really soft. Even softer than I anticipated, to be honest, and more full than I was anticipating. You definitely can't see the back through it as a couple of the reviews mentioned... Not even close! It's fluffy and full.

* If you need the rug to be true white: I have a true, crisp white duvet cover. I have to admit that this rug is SLIGHTLY off white, which was the only disappointment. It's very, very close to being white though, and if you don't have anything true white to off set it, it looks totally white. It's not a problem for me, because my walls are actually slightly off white as well. But this would be the only reason I'm giving it 4/5 stars.
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Questions & Answers

Q: "What color is the rug?"
A: The rug is white.
– Annmarie from AllModern on Sep 19, 2016
Q: "How can the area rug be cleaned?"
A: The area rug can be spot cleaned with a mild detergent and water, professional cleaning is recommended for hard to remove stains.
– Ronella from AllModern on Aug 31, 2016
Q: "Does this rug shed?"
A: This rug does not shed.
– Shaka from AllModern on Oct 2, 2016