Fans of down and down-alternative pillows: this one’s for you. We’ve upgraded the cloud-like comfort of down by filling our Purple Cloud Pillow with hypoallergenic, ultra-fine gel fibers that won’t clump, trap heat, or flatten over time. The result is plush cushioning that molds to support your head and neck!

• Engineered to mimic down, the Purple Cloud’s silky-soft fibers provide plush, moldable cushioning that supports the head and neck.
• The crimped gel fibers are coated with silicone to offer enhanced durability and won't fall flat or clump – even after washing.
• The breathable, 100% cotton cover encases premium, down-like fibers that won’t trap heat or trigger allergies.