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Soho Brown Handmade Area Rug by Safavieh

$33.99 - $717.99

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Product Information:

  • 30+ in Stock

Soho Brown Handmade Area Rug —  

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Give your living room a dash of modern style with the Safavieh Soho Brown Area Rug. Best suited for use indoors, this artistic area rug sports a bold floral-like pattern in shades of brown and red. This captivating pattern will make a perfect fit in rooms that feature similar bright, modern styles. This area rug is hand woven using a tufted weaving method that imparts it with improved durability and sturdiness. Comprising 100% New Zealand wool, this Soho Brown Area Rug from Safavieh features sturdy cotton backing and is available in a variety of sizes. For proper maintenance, ensure you use professional cleaning to remove tough stains, and use a rug pad to avoid unnecessary slippage.


  • Hand-tufted
  • Material: New Zealand wool
  • Pile Height: 0.63"
  • Collection: Soho
  • Rugs can vary approx. 3-4 inches from the advertised size
  • Rug pad recommended. Please be aware that actual colors may vary from those shown on your screen. Item may ship compressed and take up to a month to lay flat. If rug features a woven design, shedding is natural and may occur.
  • Cleaning and Care: Vacuum regularly with a brush-less attachment. Avoid direct and continuous exposure to sunlight. Do not pull loose ends; clip them with scissors to remove. Remove spills immediately; blot with clean cloth by pressing firmly around the spill to absorb as much as possible. For hard-to-remove stains professional rug cleaning is recommended.
  • Indoors: Yes

Product Details

  • Technique: Hand woven; Tufted
  • Material: Wool
  • Reversible: No
  • Rug Pad Needed: Yes
  • Product Care: Professional cleaning is recommended
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Weights & Dimensions

2' x 3' Rug Size

  • Overall: 24'' W x 36'' L
  • Overall Product Weight: 5.1 lb.

3'6" x 5'6" Rug Size

  • Overall: 42'' W x 66'' L
  • Overall Product Weight: 16.36 lb.

5' x 8' Rug Size

  • Overall: 60'' W x 96'' L
  • Overall Product Weight: 36.76 lb.

6' x 9' Rug Size

  • Overall: 72'' W x 108'' L
  • Overall Product Weight: 45.9 lb.

7'6" x 9'6" Rug Size

  • Overall: 90'' W x 114'' L
  • Overall Product Weight: 60.56 lb.

8'3" x 11' Rug Size

  • Overall: 99'' W x 132'' L
  • Overall Product Weight: 77.14 lb.

10' x 13' Rug Size

  • Overall: 120'' W x 156'' L
  • Overall Product Weight: 109.01 lb.

Round 6' Rug Size

  • Overall: 72'' W x 72'' L
  • Overall Product Weight: 30.6 lb.

Round 8' Rug Size

  • Overall: 96'' W x 96'' L
  • Overall Product Weight: 54.4 lb.

Runner 2'6" x 8' Rug Size

  • Overall: 30'' W x 96'' L
  • Overall Product Weight: 17 lb.

Runner 2'6" x 10' Rug Size

  • Overall: 30'' W x 120'' L
  • Overall Product Weight: 21.25 lb.

Runner 2'6" x 12' Rug Size

  • Overall: 30'' W x 144'' L
  • Overall Product Weight: 25.5 lb.

Runner 2'6" x 14' Rug Size

  • Overall: 30'' W x 168'' L
  • Overall Product Weight: 29.75 lb.

Square 6' Rug Size

  • Overall: 72'' W x 6'' L
  • Overall Product Weight: 30.6 lb.

Square 8' Rug Size

  • Overall: 96'' W x 96'' L
  • Overall Product Weight: 54.4 lb.

Other Dimensions

  • Pile Height: 0.63 ''


Technique: Hand woven; Tufted Material: Wool
Reversible: No Rug Pad Needed: Yes
Product Care: Professional cleaning is recommended Product Type: Area Rug
Primary Pattern: Floral and plants Primary Color: Brown/Red
Gender: Neutral Type of Backing: Cotton
Outdoor Use: Yes Country of Manufacture: India

About the Manufacturer

In the past thirty years Safavieh has come a long way from an artisan family business to a high tech corporation with very sophisticated operations in terms of manufacturing and distribution. Within the home furnishings industry, Safavieh is most successful in combining the best of high tech and high touch. They have always been considered the authority of fine quality, craftsmanship and style. For four generations, the family behind the Safavieh brand has dedicated its talents and resources to providing uncompromising quality. They believe there is no equal to the durability, beauty and artistry of handmade rugs and well-crafted furniture. They focus their research and development on creating the highest quality products consumers can buy within a broad range of budgets. Safavieh's mission is to perpetuate the interior furnishings crafts – to lead with innovation while preserving centuries-old traditions in all categories: from antique reproductions, to transitional designs, to the most fashion-forward contemporary styles.

More About This Product

When you buy a Safavieh Soho Brown Handmade Area Rug online from AllModern, we make it as easy as possible for you to find out when your product will be delivered. Read customer reviews and common Questions and Answers for Safavieh Part #: SOH712B on this page. If you have any questions about your purchase or any other product for sale, our customer service representatives are available to help. Whether you just want to buy a Safavieh Soho Brown Handmade Area Rug or shop for your entire home, AllModern has all of your design needs covered.
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Protection Plan

Please note: The following plans can be selected upon checkout

5 Year Stains Protection - $48.99*

1 Year Stains Protection - $15.99*

*Plus applicable tax

Enjoy the comfort of premium coverage with a Protection Plan

Frequently Asked Questions

  1. What does this Protection Plan cover?

    This plan covers all accidental stains on your area rug.

  2. Once I’ve purchased a plan, when does my coverage begin?

    Accidental protection coverage begins the day your area rug is delivered.

  3. What isn’t covered by this plan?

    This plan does not cover damages caused by accumulation, improper cleaning, neglect, abuse, or failure to comply with the manufacturer’s warranty. It also does not cover damages caused by natural disasters such as a fire or flooding, or area rugs used in commercial settings.

    See full list of exclusions.
  4. How do I submit a claim?

    You can submit a claim to Uniters on their website or app, or give them a call at the phone number listed on your Protection Plan certificate.

  5. Will I have to pay a deductible?


  6. Can I cancel my plan?

    You can cancel your plan for a full refund within 30 days of purchase. After 30 days, your refund will be prorated. Any previous claims or an administrative fee may be deducted from your refund.

See Plan Terms & Conditions

Shipping & Returns

Expected delivery dates for 20147 Change

Shipping Policy 30-Day Return Policy


Overall Rating


Based on 358 reviews

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Customer Photos

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5.0 stars

Awesome!!! I love the dark brown color! Picture doesnt do it justice and the designs are bright popping colors!!

from Buford, GA on 11/24/2015 – Verified Buyer

Awesome!!! I love the dark brown color! Picture doesnt do it justice and the designs are bright popping colors!!
Pros Rich color, soft
Cons non. I had bought the orange rug but that color wasnt true to the pic shown. But this brown rug is awesome!
5.0 stars

Absolutely beautiful rug

from Louisville, KY on 11/17/2015 – Verified Buyer

This rug was perfect. I first found it in another site for almost $900. It was the exact same rug and I love it!!
5.0 stars

Jennifer from Helena Alabama

from Helena, AL on 05/25/2014 – Verified Buyer

This rug is a stunner! I have a rectangular one and a 6 foot round one in my foyer. It is the first thing you see when you walk in my door and it's a showstopper. The other one is in my bathroom and it makes such a statement . This rug needs to be the center of attention in the room . You don't need hide the pattern and the New Zealand wool is so very very soft and comfortable to walk on. One of my friends said the rug was so beautiful she would hang it on the wall as a piece of art . I totally agree!
5.0 stars

Cheery and lovely!

from Wellesley, MA on 03/25/2015 – Verified Buyer

I purchased the runner for my mother's condo. It is just the dash of color and sophistication she needed for the entrance of her high end contemporary space. These rugs (like all wool rugs) shed quite a bit when new, but the shedding settles down after a while. Shedding in no way indicates a loss of quality on the rug itself, it is simply the nature of wool. I wish more people understood that. If you want to avoid shedding, go for a synthetic rug. Otherwise, the real deal is worth the extra effort when the rug is still new.
2.0 stars

Beautiful rug but the straw sun burst flowers falls apart quickly!!!

from San Diego, CA on 08/12/2015 – Verified Buyer

Bought the first rug in lighter color and loved it so I decided to get a second one in darker color.
Pro: beautiful work of art

Con: straw sunburst petals are very easy to fall off and it makes the rug looked dirty.

No I will not recommend this to friends and family
5.0 stars

Rich looking.

from Clarion, PA on 01/22/2015 – Verified Buyer

Very pleased with my purchase. I ordered the 6 x 9 and a runner. I was worried about taking the sweeper to it because of the threads but I have had no issues so far and I have to sweep it a lot because I have a long hair cat. That is my only dissatisfaction with the rug is it shows lint and such very easy but that is only my fault for purchasing a dark rug. The rug makes a big statement to a room and/or hallway. Love the dimensions of the rug with the threads coming out of it for the sun bursts.
5.0 stars

Jennifer from Helena Al

from Helena, AL on 07/03/2014 – Verified Buyer– Top 1000 Reviewer

I have four of these rugs . They are the best quality an design I have seen , especially at this price. Beautiful , Beautiful Rugs! Ribbons do come out --- be prepared if you have cats , they love them too!
5.0 stars


from FL on 01/01/2016 – Verified Buyer

The product itself is fantastic...I had major trepidations about ordering something that I didn't know would match my existing decor. I worried for nothing; the second it was unwrapped I knew it was a winner! Shipping took a whole day and a half! Can't beat that...and great service all the way around. I would totally recommend this company

Pros: The rug actually glows; the colors are so vibrant
Cons: none
5.0 stars

from Granite City, IL on 03/04/2016 – Verified Buyer

Shopping on your site was so pleasurable and so easy, prices were amazing, and then free delivery! Shipment came so quickly and then came the joy of a beautiful addition to my home. It truly is gorgeous and one of a kind. I recommend this site to all my friends. I. will be back!
4.0 stars

Matches the discription perfectly!

from New Orleans, LA on 01/15/2016 – Verified Buyer

Love the contrast between the dark brown background and the vividly colored raised design. Works well with the décor in my den.

Pros: Great Value. Beautiful colors.
Cons: A little concerned about the durability of the raised design.
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Questions & Answers

Q: "Does the Safavieh Soho Brown/Multi Rug require a rug pad?"
A: The Safavieh Soho Brown/Multi Rug does not require that a rug pad be used, however we do highly suggest doing so to prolong the life of the rug.
– Amanda from AllModern on Aug 13, 2012
Q: "Can this item be vacuumed?"
A: This item can be vacuumed with only a brushless attachment.
– Renae from AllModern on Mar 30, 2013
Q: "Do the circles or round bursts have long threads? I have 2 dogs that like to scratch at the rug before settling down, will it make pulls in the circled areas?"
A: The threads on this will come out if scratched.
– Austin from AllModern on Dec 15, 2015
Q: "How much does the 8' 3" x 11' rectangle rug weigh?"
A: It weighs about 50 lbs.
– Joe from AllModern on Nov 1, 2011
Q: "What are the colors on this rug?"
A: The colors are deep orange, red, tan and chocolate brown.
– Tiffany from AllModern on Jun 26, 2013