We proudly present our latest innovation, the Form Collection. Crafted from 100% wool and meticulously hand-tufted, Form represents the epitome of modern design in 2024. This collection is inspired by the rising trend of bold color pops, unique lines, grids, squiggles, and minimalism, seamlessly blending sophistication with an edgy vibe. The Form Collection uses sculpted tufting techniques to bring to life relevant and trend-forward motifs, defining what it means to be chic in 2024. Each piece in this collection is not just a rug but a statement of style, merging form and function effortlessly. Elevate your space with the avant-garde elegance of the Form Collection, and embrace the future of design today.

Beautiful rug and beautiful quality I feel like the colors are slightly different in person. Marjolein. Austin, TX. Sat Feb 21 2026

Introducing the Form Collection — a bold expression of modern artistry and texture. Each rug is crafted from 100% wool and meticulously hand-tufted, showcasing the perfect balance of sculptural form and refined simplicity. Inspired by the interplay of color, geometry, and movement, this collection explores bold pops, organic lines, grids, and squiggles — motifs that bring energy and personality to contemporary spaces. Using advanced tufting techniques, each design reveals subtle depth and dimension, inviting both visual and tactile engagement. The Form Collection celebrates design that dares to stand out — artful, architectural, and effortlessly modern.

It’s well made. Just note there are tiny black speckles within the fibers, which is not evident from the photos. It also stinks like a sheep. Need to air it out a lot.. Margaret. Delray Beach, FL. Wed Apr 22 2026

Transform your space with the Novogratz x Momeni Icon Collection, where bold artistry meets practical design. Drawing inspiration from iconic Mid-Century Modern aesthetics, this collection celebrates the most influential art movements of the 20th century. With a vibrant color palette and a vintage-inspired flair, each rug is crafted from 100% durable polypropylene, making it ideal for both indoor and outdoor spaces. Designed with a low-profile flat-weave, Icon rugs can handle the demands of high-traffic areas, offering style without compromising on function. Whether you're drawn to Bauhaus geometrics, Postmodern bursts of color, Matisse-like botanical motifs, or reimagined modern patterns, Icon brings high-energy sophistication to your home with a fresh, graphic twist. Elevate your interiors and make a statement with the timeless charm and versatility of the Icon Collection.

Such fun color and design. Brings a party space to our yard.. Shirley. Shawnee Mission, KS. Tue Jun 09 2026

With their hand-tufted construction, these rugs offer an affordable alternative to other handmade constructions while preserving the same natural demeanor and charm. Made with wool in India, it has a medium pile.

This rug is very soft and high quality. It makes our living room pop. The only thing I don’t like is that it sheds pretty bad. We’ve had it out for ~3 weeks and it needs vacuumed every 3 days and fills our vacuum up twice before it’s done. Hopefully the shedding is less over time. For now the vacuuming is worth it. Stephanie. Columbus, OH. Tue Jan 20 2026

This area rug brings a crisp, modern aesthetic to your home with its clean lines and contrasting border. It's crafted from polypropylene, making it a functional choice for high-traffic spots where life happens. The low-profile pile allows for easy movement and placement under furniture. It's designed with visible texture for added depth across the surface. Plus, the easy-to-clean fibers help you maintain a fresh look with minimal effort. We recommend pairing this piece with a rug pad to prevent slipping.

Bright colors, soft texture- cant believe it is synthetic. Looked great immediately out of the package. Sweeps easily. Even the cat likes it!. Kendra. Seattle, WA. Sat Jun 20 2026

Plush + plus. This rug's a trendy masterpiece for your favorite floors. Hand-tufted from wool with a chic geometric design, it features a light beige and rust palette that's perfect for cozy hangouts. Ready to transform your space? Kick off your shoes and get comfy—impromptu dance parties are encouraged.

This rug is very soft and high quality. It makes our living room pop. The only thing I don’t like is that it sheds pretty bad. We’ve had it out for ~3 weeks and it needs vacuumed every 3 days and fills our vacuum up twice before it’s done. Hopefully the shedding is less over time. For now the vacuuming is worth it. Stephanie. Columbus, OH. Tue Jan 20 2026