Merida / Viewpoint’s passion for area rugs is in the creation of distinctive textile floor covering grounded in the principles of innovation and good design. Now in their 27th year, Merida / Viewpoint’s has become a premiere source for distinctively designed area rugs. The past 10 years have seen Merida / Viewpoint’s commitment to new product development and evolution into designer and manufacturer. Viewpoint carries the revolutionary flat woven wool rug designs for contemporary rugs and a plethora of other area rugs that come in an array of handsome colors and patterns. Viewpoint offers a fresh and sophisticated aesthetic grounded in good design. While Merida has grown beyond being an exclusive importer of natural plant fibers, it remains a company founded on and committed to a tradition of integrating the finest quality natural fiber rugs with innovative textile design and floor covering style.