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Born in Alfonsine in 1957, Italian architect and designer Guido Venturini has become a widely recognized figure in the world of industrial design. His clever use of space and internal architecture led him to design the famous Maddalena Loveburger project in Prato, in collaboration with Stefano Giovannoni, with whom he partners for the design team King Kong. Venturini's fresh, youthful ideas have played a large role in newer Alessi design concepts in the Family Follows Fiction series.