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Revered Austrian designer Josef Hoffman (1870 - 1956) studied under Karl Hasenauer and Otto Wagner at the Academy of Fine Arts in Vienna. Until 1937, taught at the Kunstgewerbeschule of the Österreichisches Museum für Kunst und Industrie. Hoffman developed the “principles of the total work of art,” and incorporated his ideals in his historic Alessi designs of 1905.
A prominent member of the Viennese Secession of Austrian artists with new theories in design, Hoffman co-founded the Vienna Workshop, a production community for visual artists, with Kolo Moser. He developed his signature simple, geometric shapes from the curvilinear language of the European Art Nouveau. One of Hoffman’s most important works was the Stoclet Palace in Brussels.