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Fukasawa, Naoto

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Fukasawa, Naoto



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Fukasawa, Naoto
Naoto Fukasawa Japanese designer Naoto Fukasawa started out working for Seiko Epson, where he designed wrist TVs and other electronic equipment. Moving to San Francisco in the late eighties, he joined the design firm IDEO, where he worked on numerous projects, including one for Apple Computers. After moving back to Japan, he held a successful series of design workshops that he called "without thought workshops." Fukasawa's theory is that in this “unthinking” state, actions are smooth and fluid; if we put too much thought into what we are doing, our actions become awkward and wooden. All of Fukasawa's designs are complete originals and clearly reflect this fluidity.
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