The goal of Blu Dot is to bring good design to as many people as possible, which means creating products that are useful, affordable, and desirable. To make that happen, their design process is founded on collaboration. Not just among themselves, as they play show-and-tell with concepts, but a total collaboration between pencil and paper, materials and machines, even packaging and assembly. Blu Dot's designers like to think that the form is almost inevitable, a by-product of the process. Their job is simply to help it emerge as beautifully and as efficiently as possible.