Safavieh is a leading manufacturer and importer of fine rugs. Established in 1914 in the capital of Persian weaving masters, three generations of knowledge and experience are behind Safavieh's award winning collections. In the United States since 1978, Safavieh has been a pioneer in the creation of high quality hand made rugs, a trend that revolutionized the rug business in America. Safavieh's collections range from the finest antique reproductions to the most fashion forward contemporary rugs. A seven-time award winner of the America's Magnificent Carpets Award, Safavieh has been recognized as the world's most innovative and fashion-forward manufacturer of both hand-made and machine-made rugs. Only exhibitors at the Atlanta International Area Rug Market may submit rugs for consideration. Official winners are chosen by a panel of expert retailers and interior designers, but the "People's Choice" award is always a favorite with the crowd. Safavieh combines a Home division within its wholesale business, supplied by it's own production of case goods and upholstered lines from around the world. The company is headquartered in Port Washington, New York. Its flagship showroom is located at 153 Madison Avenue and 32nd Street in New York City.