Infantino likes to keep it simple. Infantino believes that babies and moms are pretty cool just the way they are. So they design captivating, no fuss, products that promote fun and discovery for baby without sacrificing style and comfort for mom. The diverse product line includes unique toys, fun puzzles, interactive shopping cart covers, travel items, supports, and fashionably comfortable carriers. Though product line is extensive the goal and purpose to please babies and moms remains focused.