The goal of Blu Dot is to bring good design to as many people as possible, which means creating products that are useful, affordable, and desirable. To make that happen, their design process is founded on collaboration. Not just among themselves, as they play show-and-tell with concepts, but a total collaboration between pencil and paper, materials and machines, even packaging and assembly. Blu Dot's designers like to think that the form is almost inevitable, a by-product of the process. Their job is simply to help it emerge as beautifully and as efficiently as possible. brbr Blu Dot was formed by three college friends - John Christakos, Charles Lazor, and Maurice Blanks, who shared a passion for art, architecture, and design. After they left college and began to furnish their first homes, they didn’t like the stuff they could afford and couldn’t afford the stuff they liked. They figured they were not alone and were naïve enough to try and do something about it. Blu Dot was born in 1997. Since then, the idea that good design is not just about beauty or form - it should also be about making everyone's lives just a little easier and a little more enjoyable.