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Droog is an innovative enterprise based in Amsterdam. Founded in 1993 by Gijs Bakker and Renny Ramakers as a statement on design, common themes have consistently run through their projects: exploring concepts that change perspective and connecting the product to the individual. Their products generate experience, interaction and participation; they solve problems and challenge conventional assumptions. Above all, they are meant to be cherished and not discarded without thought. (More information on Droog)