Boon's products are driven by a strong desire to create contemporary products that help simplify parents’ lives while retaining their personal style. Part of their style is the knowledge that that there is nothing more innocent or precious than the life of a child
. Because of this, they have committed to contributing 10% of their profits to children's charities, and want to participate in helping underprivileged children live the life they would want for their own children. That is where the company name came from: a boon is “a benefit bestowed.”
Boon Inc.'s products have been featured in over 80 magazines and newspapers in multiple languages. Their practical use and stylish look has earned certain products the Seal of Approval from the National Parenting Center as well as being Mom Tested! by Parenting Magazine. Some Boon products have been showcased on The Today Show, HGTV, Montel, and even Extreme Makeover Home Edition.