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Snugli

For moms in traditional cultures, carrying babies is part of life. These mothers need to go out into the field, work, and care for household and children. Kind of like you. Today’s multi-tasking American mom needs to carry her babies, too. And thanks to a Peace Corps volunteer named Ann Moore, she can. In 1968, Ann was in the Peace Corps in Togo, West Africa. She was impressed by how peaceful and contented the local babies were—asleep and awake. They went everywhere with their mothers, strapped on the back, snuggled in a simple cloth sling. When Ann returned to the States, she had her own daughter. An active mom, she wanted her hands free while carrying her baby. At that time, there were no baby carriers at the store! So Ann designed the first soft baby carrier and named it Snugli®. Ann found she was able to cook and run errands, all while snuggling her baby. “I'd go to the grocery store, and people would say, Oh my gosh, where can I get one of those?” Ann reports. She made more. A cottage industry was born. Ann Moore never expected to become one of the most influential inventors in history. But her invention birthed a new industry. Her design has been honored with permanent placement in the Smithsonian Institute. Today, Snugli continues its tradition of innovation with new high-performance fabrics, vented zones, and strap and buckle perfection—all developed at levels of testing that meets or exceeds safety standards. But the original inspiration for Snugli—to hold baby softly yet securely—still guides their every step.

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