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Sibi, which came into being in 2000 owes its name to the two designers SIrch and BItzer: their initials forming the basis of this simple but memorable brand name. They rejected the mostly static, practical but ugly, design and construction of most wooden toys currently available. They favoured a design concept based on powerful aesthetic principles - the kind of toys that would look good even in the most chic, modern house, beautiful enough to leave out, not tidy away.