Nixon works day and night to make the little stuff as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world. They believe that you deserve a lot of respect. You deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. That's why they started Nixon and that's why, twelve years later, they're still here. Nestled comfortably out of the way up against the pacific ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what they do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists.