Michele Keeler launched her line of hand made items in 1996 as a single mother armed with a sewing machine and the need to clothe her two young daughters who were, at the time, 6 months and 2 years old. The opportunity to create a business out of her designs presented itself on the very first occasion she and her daughters were window shopping at Fred Segal, a popular Los Angeles fashion stop on Melrose Avenue.
When a store manager noticed the hats Michele had made for her daughters, she insisted Michele contact a local sales representative. The rest, as they say, is history. Today, Michele travels the globe in search of unique and dursable raw material to represent her standard and express her unique vision for comfort, design, simplicity and wearability. Maintaining a lifestyle that supports her 'family first' approach is a priority, and the integration of family and work is essential to Michele's personal growth and creative energies.