Beyond Bathing: A world that was created because they did not want your bathroom to be clogged with outdated, space-hogging eyesores, crying out for a redesign. "As a parent, you simply seem to tolerate all of these primary colors and blocky shapes around the house," says Hans. "Why can't baby stuff be highly functional and elegantly or cleverly designed? What about space efficiency? As a new generation has kids, there's a call for hip, design-conscious baby gear. And it does not all have to be outrageously expensive!" So, Jahgoo was born, organic, cool, ergonomically-designed and price-sensitive baby hardware.