Play. Laugh. Grow. As the most trusted name in quality toys, Fisher-Price has been helping to make childhood special for generations of kids. While they're still loved for their classics, Fisher Price's employees’ talent, energy and ideas have helped them keep pace with the interests and needs of today’s families. Now Fisher-Price adds innovative learning toys, toys based on popular preschool characters, award-winning baby gear, and numerous licensed children’s products to the list of Fisher-Price favorites. Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create Fisher-Price's toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since.