It all started when their family member was diagnosed with cancer. Physicians made me aware of the toxins in everyday items like TVs, microwaves, couches and dashboards. Their family had been in the latex foam business for years and supplied most major brands. They studied the industry and realized that mattresses were manufactured with poor quality components, filled with toxic foams treated with harsh chemicals and layered together with glue. In looking for alternatives they realized there weren't any. They decided to research and developed something different, foam made from natural ingredients. They tried offering this foam to major mattress brands but most weren't interested because of the high cost. Those who did buy it only integrated an insignificant amount in order to promote the foams natural qualities. As they evaluated brand after brand I realized the industry wasn't overly concerned about consumer health or product quality, just catch phrases and profit margins. That's when they founded Essentia, more than a brand; a commitment to comfort and quality, without compromise.