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Electric Firefly Design & Creation sets out to invent objects of universal appeal that are alluring, genuinely useful and environmentally responsible. Simon Goldstein’s original Firefly Series of lightshades began as an exploration of the relationship between art and science in design.
Timeless principles of fractal and sacred geometry have been applied to express forms of nature in a modern medium which is eco-friendly, safe and durable. By launching his products in North America, Simon’s designs come full circle, having been born of a collaborative project in Mexico, called Dragonlite in 2002. Electric Firefly has enjoyed much recognition and success in Australia, and was short listed for an Australian Design Award in 2004.