In 2010, they decided to rebrand, rename, retool and re-whatever else you want to call it. And BRICA® was born (get it? Blue Ridge International…). At BRICA®, they focus on making together better in every aspect of the phrase. Not only does that mean innovating products that keep your little ones safe, but making parenthood simpler and more fun for the whole family. The company is now known to parents everywhere as BRICA®. (In case you’re wondering, it’s pronounced “Bree-kah” like the fancy French cheese).