Edgy, playful and definitely funky . The Born in Sweden magazine rack may look quite macho at first, but once you live with it, we are sure you will see it's softer side it's a bit like a metal hedgehog that likes to keep your papers in order! Featuring asymmetrical measurements, this steel design is unconventional and definitely eye-catching.
Born in Sweden has a passion for combining highly innovative design with unexpectedly simple product solutions. Located in the heart of Sweden, Born in Sweden is a mix of flamboyant individuals who see and do things differently and have a wealth of international experience. Born in Sweden is guided by a common goal- to create functional products that work better, solve problems, are a pleasure to use and, of course, look great!
Born in Sweden was founded by Pascal Charmolu and Kim Vejsholt in 2007. They had worked together on many succesful design projects over the years, before deciding to join forces and combine their complementary skills.
Stockholm, Sweden has been home to French-born Pascal Charmolu since 1984. He graduated from the Industrial Design department of the Swedish Academy of Art and Crafts in 1990. Over the years, Pascal has collaborated with various design companies and architects to produce everything from consumer products to interior design ranges and even a jewelery collection for a world-famous sports personality. His work is widely respected and can be found in international design shops including Conran shops and the Museum of Modern Art's (MOMA) shops. Over the years, Pascal's design have won numerous design awards and honorable mentions.
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