Bob's Your Uncle is a Boston Based wholesale gift and greeting card company founded by Martin and Michele Yeeles in 2001. Originally from England, they moved to the states in 1993 "just for a year or two" and have been in Boston ever since. Martin is a graphic designer, Michele a former shoe-designer. “Bob's your uncle” is a British expression used to indicate that a given task is very simple. Possibly inspired by Victorian Prime Minister, Robert Cecil, who appointed his nephew to a ministerial post, therefore to have Bob as your uncle was a guarantee of success.