Boba Carrier's mission is to provide comfortable and durable baby carriers to parents throughout the world and give them a helping hand in raising confident, joyful and compassionate children. Boba Carrier hopes to enhance the bond between mother and child by enabling both to be close and connected to each other in a practical yet magical sort of way. A mom who carries her baby or wears her baby can show her affection without effort. She can respond to her baby's cues because she is right there. Communication happens easier because she is right there. Baby is content because all his needs are being met and he trusts that they will continue to be met. When a baby knows that his attentive mom is present and can hear her heartbeat and her familiar voice he is a calm and happy baby. A mother who holds and carries baby is constantly given the reaffirmation that all that her baby really needs- is her!