It's all about Dutch Design! The OOTS! products distinguish themselves from the crowd with refreshing, modern design combined with common sense functionality.
OOTS!'s savvy design first showed with the bbibs (bibs with sleeves), melamine dish sets, and the Lunchbox with containers. Recently OOTS! has started to distribute other designer's products from the Netherlands that they feel share that modern, yet practical, design sense.
OOTS! was started in Santa Fe, New Mexico, in 2004 by Arian Roefs (Managing Director) and Godfried Konings (Creative Director), both originally from The Netherlands.
The name OOTS! is a tribute to Sjaan, Arian's mom. Anytime something surprises her, she utters this deadpan expression, and then continues with the business at hand. No-nonsense at all times. It was with Sjaan that OOTS!'s first product, the bbib, originated.