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Design is a true vocation for Alias, even in the choice of its designers, who today are well known international names,from different generations and with different training and provenance: Giandomenico Belotti, Mario Botta, AlbertoMeda, Paolo Rizzatto, Riccardo Blumer, Jasper Morrison,Alfredo Häberli, Michele De Lucchi, Marco Acerbis, James Irvine. Over the years, the company has established an excellent special working relationship with each of these names, and the Alias natural inclination towards experimentation has fostered in every project the development of each designer’s own particular qualities. The international success of the Alias brand is based on the on-going work of the company in developing creative research and product quality, the latest technology and solid production capacity, communication image, marketing intuition and extensive distribution experience.