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Opening your child's mind to new skills, new ideas and new worlds. ALEX products are designed to meet children's educational and creative needs during fundamental stages in their development. The best toys must provide lots of fun, but they should also open children's minds to the magnificence of the world and help them foster skills for interaction within it. Through imaginative and creative play, ALEX products cradle personal expression and help to build self-esteem.
Located in Northvale, NJ, ALEX has grown since 1986 from a line of high quality basic arts and crafts products for children, to produce over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.
ALEX has received numerous awards from a variety of highly regarded magazines and organizations for its innovative and engaging products. Currently, their toys are sold in over 65 countries worldwide. Funky colors, child-friendly design, and quality construction are all hallmarks of ALEX.